Ninamedia Research is focused on listening to the clients' demands and adjusting our approach to their requirements through developed research network as well as rendering quality and timely information about competition market in general, possible obstacles and their removal.
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  • Quantitative methods

    Quantitative methods are employed to collect data from high number of respondents which are then applied onto entire population. The research of this kind is focused on data in figures: counting, ranking, and specifying relations and predictions of occurrences among population. Results obtained through statistic analysis of collected data are presented in tables or charts and they are used as basis for writing reports.More info

  • Qualitative methods

    Qualitative research methods are used for making deeper analyses in contrast to quantitative methods. The objective is to explain behaviour in more details and to provide an answer to the question "Why?"More info

Why market and public opinion research?


The point of market research is to collect valid and reliable information which can help in making decisions as to market operations, planning activities, solving specific difficulties or controlling business success.
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Clients about us

Erste Bank a.d. Novi Sad
Andrea Brbaklić, Communication Department

One of the strongest partnerships that Erste Bank's Communication Department has established is that with Ninamedia. We were together when the bank arrived inSerbiaand have passed the bank's transformation and development from regional to national network jointly, with increase in market share, establishment and promotion of the principle of corporate social responsibility… Ninamedia was there all the time to record all, inform and analyse, in a detailed and timely manner and adjusted to specific needs.

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