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Quantitative methods are employed to collect data from high number of respondents which are then applied onto entire population. The research of this kind is focused on data in figures: counting, ranking, and specifying relations and predictions of occurrences among population. Results obtained through statistic analysis of collected data are presented in tables or charts and they are used as basis for writing reports.
Quantitative method is characterized by standardized questionnaire, i.e. all respondents are asked identical questions which facilitates statistical data processing.
Ninamedia research implements various quantitative research methods. The most frequently applied are the following: