Computer-Assisted Telephone Interviewing  

Computer-Assisted Telephone Interviewing

Computer-Assisted Telephone Interviewing

CATI (Computer-assisted telephone interviewing) is one of the first products on the market presented by Ninamedia kliping doo - Sector for market and public opinion research. Ninamedia owns the most up to date CATI studio for collecting data over telephone.

The very process of collecting data over telephone through which the questionnaire is completed on the computer takes less time for interviewing. Sequence and order of questions are specified in advance through high number of filter options and depend exclusively on responds that the respondent provided to earlier questions. In this way we reduce the possibility of making a mistake which could be made if the poll was conducted manually. 

This methodology together with advantages of the licensed RM+ CATI CLIENT software owned by the agency at 50 CATI units in its own CATI CALL Centre, offer the possibility of controlling the pollsters by supervisors during the very process of interviewing which therefore provides absolute control over entire project.

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